How Google Works

How Google Works
By Eric Schmidt, Jonathan Rosenberg

This book was an entertaining read. It wasn't a deep dive into the cultural workings of Google of yesterday or today. Instead, it was generalized lessons that two early Google executives learned as they transitioned from traditional Silicon Valley companies to Google. 

The central point of the book was that the most important thing a business can do is hire extremely competent people, aka "Smart Creatives". Basically, all you have to do hire great people who find intrinsic motivation in the work they do. Compensation shouldn't be the primary concern of these people who find tremendous value in their work. 

A lot of the lessons can really only be applied to Google's company culture. Many of the policies they described wouldn't be effective at other companies since they're not set up that way. It does have a lot of great takeaways about recruiting. I found it really interesting how they channeled their acquired talent towards interesting projects in order to keep them at Google rather than leaving to start another venture.